Neuro Web Design: What Makes Them Click?

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

==> Download <==

Visual Design for the Modern Web

Just as great artists must understand their tools, great Web designers must understand the technology behind their art. In Visual Design for the Web, author Penny McIntire shows novice Web designers how to use their tools--including HTML, CSS, and JavaScript--in conjunction with the principles of aesthetics and usability to become masters of their craft. Chapters begin with explanations of the terminology and techniques of web structures, then demonstrate how to apply the rules of design to create beautiful sites. The book:

* Illustrates how fundamental principles of design apply to the web
* Includes charts, diagrams, and graphics to enhance learning and retention
* Covers site analysis, navigation, layout, color, graphics, typography and forms
* Demonstrates multiple techniques for getting just the right look and feel for your web sites
* Focuses on the characteristics that make sites usable, engaging, and memorable

==> Download <==

Microsoft Expression Blend Unleashed

Microsoft Expression Blend Unleashed is about learning a new tool for designers, but also learning a new mindset for developers. Expression Blend enables the delivery of rich interactive applications, for the web as well as the desktop, allowing you to take graphical assets and blend them with functional .NET code through the power of XAML and the WPF platform. Microsoft Expression Blend Unleashed also features a C# Primer, introducing designers to the .NET Framework. .NET allows the reader to extend the functionality of many of the WPF elements used in Expression Blend. The most important concept for the reader to grasp is that Blend and Visual Studio together are about facilitating the kind of user experience everyone wants from the applications they use. This book will give you the skill set whether you are a designer or developer; from there, you just need to use a little imagination.

Detailed information on how to…

* Design and develop WPF applications
* Use Blend’s animation workflows
* Design and implement WPF template types
* Create and manage Resource Dictionaries
* Master WPF Style templates
* Handle control events
* Understand advanced control properties in XAML/Blend/C#
* Create customized controls through inheritance
* Understand the fundamentals of XAML-based design and development
* Implement effective XML, CLR Data binding, and XAML template binding
* Extend XAML functionality with C# code
* Implement video and audio in your applications
* Use Blend as part of your designer/developer workflow

==> Download <==

Adobe CS3 Web Workflows: Building Websites with Adobe Creative Suite 3

Maximize your potential as a web designer with Adobe CS3 Web Workflows: Building Websites with Adobe Creative Suite 3, a guide to all the tools in Adobe CS3 and how to use them together to create dynamic web pages. Understand the workflow from one product to another and learn how to use the essential techniques in each program so that you can complete your work skillfully and efficiently. Discover ways you can maximize your productivity with workflows like Photoshop to Dreamweaver, Fireworks to Dreamweaver, Flash to Dreamweaver and Photoshop to Fireworks to Bridge to Dreamweaver.

==> Download <==

Adapting to Web Standards: CSS and Ajax for Big Sites

After learning the language of design, how does one effectively use standards-based technologies to create visually strong Web sites? The full-color Professional Web Standards Design and Development gives developers a peek into the process of the best designers in the world through the work of high profile, real-world Web sites that made them famous. The book focuses on deconstructing these top-tier large-scale sites with particular attention given to deconstructing CSS.

==> Download <==

CSS Web Design For Dummies

Book Description

* Cascading Style Sheets (CSS) is a Web markup standard that allows Web designers to define the appearance and position of a Web page using special dynamic effects
* This book is the perfect beginner reference, showing those new to CSS how to design Web pages and implement numerous useful CSS effects available
* Seasoned For Dummies author Richard Mansfield explains how CSS can streamline and speed up Web development
* Explains how to take control of the many elements in a Web page, integrate CSS into new or existing sites, choose the best coding techniques, and execute advanced visual effects such as transitions
* U Features a special discussion on browser incompatibility issues involving CSS and how to solve potential problems

==> Download <==

Web Sites Do-It-Yourself For Dummies

Book Description

Have you ever looked at a Web site and wondered, "How did they do that?" It seems everyone has a Web site these days. Families use them to swap information and share photos; churches and clubs use them to keep their members informed. And if you have a business or are in charge of communication for an organization, a Web site is a must.

Web Sites Do-It-Yourself For Dummies shows you how easy it can be to create a professional-looking Web site for your business, club, or family. The illustrated, step-by-step instructions, along with the templates you can download from the book’s companion Web site, will help you create an effective Web presence fast, whether you're creating a site for the first time or redesigning an old one.

==> Download <==

Web Design and Marketing Solutions for Business Websites

Book Description

The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections.

Your visitors come to your site because they are interested in your business and are therefore potential customers. This book covers taking advantage of that traffic by expanding the companys story through a corporate blog and using testimonials, case studies, and other third-party validation to reinforce the marketing message. With this knowledge you will be able to create and maintain a highly professional, polished business site.

==> Download <==