In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the United States.
Following in the footsteps of Warren Buffett Speaks and Jack Welch Speaks—which contain a conversational style that successfully captures the essence of hese business leaders—Google Speaks reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made it a global phenomenon in less than fifteen years.
Written by bestselling author Janet Lowe, this book offers an engaging look at how Google's founders, Sergey Brin and Larry Page, transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page-for example, how they both live fairly modest lives, despite each having a net worth in excess of $15.9 billion-and details how they have created a culture that fosters fun while, at the same time, keeping Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA.
In addition to examining Google's breakthrough business strategies and new business models-which have transformed online advertising and changed the way we look at corporate responsibility and employee relations-Lowe explains why Google may be a harbinger of where corporate America is headed. She also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy and poses the question almost every successful company must face: as Google grows, can it hold on to its entrepreneurial spirit as well as its informal motto, "Don't do evil"?
What started out as a university research project conducted by Sergey Brin and Larry Page has ended up revolutionizing the world we live in. Google Speaks puts these incredible entrepreneurs in perspective and shows you how their drive and determination have allowed them to create one of today's most powerful companies.
Wednesday, September 2, 2009
Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs
Cisco ASA Configuration (08-2009)
This is a hands-on guide to implementing Cisco ASA (Adaptive Security Appliance). The Cisco ASA product replaces Cisco PIX Firewalls, and Cisco expert Richard Deal updates his bestselling book, "Cisco PIX Firewalls", to cover ASA. This book shows you how to configure and maintain a Cisco ASA appliance to control traffic in the corporate network and protect the network from internal and external threats and attacks. "Cisco ASA Configuration" covers the latest features available in versions 8.0 and 8.1, and includes detailed examples of complex configurations and troubleshooting. This expert guide helps you implement and manage this powerful multifunction network adaptive security appliance.
Core Animation for Mac OS X and the iPhone: Creating Compelling Dynamic User Interfaces
Mac OS X Leopard introduces a fantastic new technology that makes writing applications with animated and cinematic user interfaces much easier. We'll explore this new technology by starting with the familiar concepts you already know from the pre-Leopard development kits.
Then we'll see how they apply to the new frameworks and APIs. We'll build on your existing knowledge of Cocoa and bring you efficiently up to speed on what Core Animation is all about.
With this book in hand, you can add Core Animation to your Cocoa applications, and make stunning user interfaces that your user's will be showing off to their friends.
Stripes: ...and Java web development is fun again
As a Java developer, you want to leverage your knowledge and the wealth of Java libraries and tools. But when it comes to web development, many frameworks seem over-engineered and too complex. They have a steep learning curve, and it's just too difficult to get them to do exactly what you need because of their "closed-box" design.
Stripes brings simplicity back to Java web development. You'll be up and running in minutes, and can go a long way with just a few simple concepts. You'll spend your time developing your application, not maintaining gobs of configuration. Because Stripes is very transparent, you will understand exactly what is going on from request to response.
The popularity of Stripes keeps increasing because of its clean design and extensibility. With this complete tutorial and reference, you can master Stripes and take advantage of its productivity in web application development. You'll tailor the framework to your requirements, not the other way around!
This book is packed with explanations and examples so that you learn practical problem-solving techniques. You'll be able to "wrap your head around the framework" and fully understand how Stripes works. When a client requests a feature, you'll answer "yes" with confidence because you're using a framework that lets you get the results that you need without getting in your way. Because of its open design, Stripes lets you easily integrate your favorite tools: tag libraries, AJAX frameworks, ORM solutions, dependency injectors, and more.
Wednesday, August 19, 2009
Neuro Web Design: What Makes Them Click?
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Android Application Development: Programming with the Google SDK
This practical book provides the concepts and code you need to develop software with Android, the open-source platform for cell phones and mobile devices that's generating enthusiasm across the industry. Based on the Linux operating system and developed by Google and the Open Handset Alliance, Android has the potential to unite a fragmented mobile market. Android Application Development introduces this programming environment, and offers you a complete working example that demonstrates Android architectural features and APIs. With this book, you will:
Get a complete introduction to the Android programming environment, architecture, and tools Build a modular application, beginning with a core module that serves to launch modules added in subsequent chapters Learn the concepts and architecture of a specific feature set, including views, maps, location-based services, persistent data storage, 2D and 3D graphics, media services, telephony services, and messaging Use ready-to-run example code that implements each feature Delve into advanced topics, such as security, custom views, performance analysis, and internationalization.
The book is a natural complement to the existing Android documentation provided by Google. Whether you want to develop a commercial application for mobile devices, or just want to create a mobile mashup for personal use, Android Application Development demonstrates how you can design, build, and test applications for the new mobile market.
Automating System Administration with Perl: Tools to Make You More Efficient
If you do systems administration work of any kind, you have to deal with the growing complexity of your environment and increasing demands on your time.
Automating System Administration with Perl, Second Edition, not only offers you the right tools for your job, but also suggests the best way to approach specific problems and to securely automate recurring tasks. Updated and expanded to cover the latest operating systems, technologies, and Perl modules, this edition of the "Otter Book" will help you:
Manage user accounts Monitor filesystems and processes Work with configuration files in important formats such as XML and YAML Administer databases, including MySQL, MS-SQL, and Oracle with DBI Work with directory services like LDAP and Active Directory Script email protocols and spam control Effectively create, handle, and analyze log files Administer network name and configuration services, including NIS, DNS and DHCP Maintain, monitor, and map network services, using technologies and tools such as SNMP, nmap, libpcap, GraphViz and RRDtool Improve filesystem, process, and network security.
This edition includes additional appendixes to get you up to speed on technologies such as XML/XPath, LDAP, SNMP, and SQL. With this book in hand and Perl in
your toolbox, you can do more with less -- fewer resources, less effort, and far less hassle.
Java SOA Cookbook
Java SOA Cookbook offers practical solutions and advice to programmers charged with implementing a service-oriented architecture (SOA) in their organization.
Instead of providing another conceptual, high-level view of SOA, this cookbook shows you how to make SOA work. It's full of Java and XML code you can insert directly into your applications and recipes you can apply right away. The book focuses primarily on the use of free and open source Java Web Services technologies -- including Java SE 6 and Java EE 5 tools -- but you'll find tips for using commercially available tools as well. Java SOA Cookbook will help you:
Construct XML vocabularies and data models appropriate to SOA applications Build real-world web services using the latest Java standards, including JAX-WS 2.1 and JAX-RS 1.0 for RESTful web services Integrate applications from popular service providers using SOAP, POX, and Atom Create service orchestrations with complete coverage of the WS-BPEL (Business Process Execution Language) 2.0 standard Improve the reliability of SOAP-based services with specifications such as WS-Reliable Messaging Deal with governance, interoperability, and quality-of-service issues.
The recipes in Java SOA Cookbook will equip you with the knowledge you need to approach SOA as an integration challenge, not an obstacle.
Sunday, June 28, 2009
Networking (2nd Edition)
This text provides a comprehensive look at computer networking from the point of view of the network administrator. It guides readers from an entry-level knowledge in computer networks to advanced concepts in Ethernet networks; router configuration; TCP/IP networks; local-, campus-, and wide-area network configuration; network security; optical networks; voice over IP; and industrial networks. Extensive examples on the Windows Server 2003/2008 configuration and system configuration for the Linux operating system are also included. A complete chapter is devoted to protecting and securing a network from potential network attacks. Topics include denial of service attacks, firewalls, intrusion detection, password cracking, packet sniffing, and analyzing unsecured data packets. Other key network security issues, such as configuring router access lists, configuring a virtual private network (VPN) connection, and securing wireless networks, are also covered. Router configuration is examined, ranging from an introduction to router configuration to configuring multiple routing protocols for intranet and Internet data traffic. Routing protocols key to basic network operations are examined, including static, RIP, IGRP, OSPF, EIGRP, and BGP. The discussions on routing protocols are accompanied with in-depth steps for configuring the router to run the protocol, verify operation, and troubleshoot the router.
Key Pedagogical Features
* NET-CHALLENGE SOFTWARE provides a simulated, hands-on experience in configuring routers and switches. Exercises provided in the text and on the CD challenge readers to undertake certain router/switch network configuration tasks. The software has the look and feel of actually being connected to the router or switch console port.
* PROTOCOL ANALYZER SOFTWARE included with the text uses the Finisar Surveyor Demo. Examples of using the software to analyze data traffic are included throughout the text.
* ACCOMPANYING CD-ROM includes the Finisar Surveyor Demo software and captured data traffic used in the text, which enables readers to capture data traffic on their own networks.
* CONFIGURING, ANALYZING, or TROUBLESHOOTING sections are included with each chapter to guide the reader through advanced techniques in networking.
* OBJECTIVES and INTRODUCTION at the beginning of each chapter clearly outline specific goals for the reader.
* EXTENSIVE PROBLEM SETS, SUMMARIES, and QUESTIONS AND PROBLEMS (including Critical Thinking questions) are found at the end of each chapter.
* KEY TERMS and their definitions are highlighted in the margins to foster inquisitiveness and ensure retention.
SQL Fundamentals (3rd Edition)
Don’t just learn “generic” SQL. Learn SQL to get results with the world’s top database platforms–Oracle for the enterprise and Microsoft Access for the desktop. Based on John Patrick’s hands-on SQL course at the University of California, Berkeley Extension, this book shows exactly how to retrieve the data you want, when you need it, in any application–from ad hoc reports to the data warehouse. Thoroughly updated for the newest versions of Oracle, Access, and the SQL standard, this book contains more exercises, techniques, and solutions than ever before. You’ll learn exactly how to write SQL queries that are easy to understand, verify, modify, and extend–even if you’ve never worked with databases before.
SQL Fundamentals,Third Edition, teaches you how to
* Build simple statements to retrieve, store, or modify data
* Craft complex queries that draw information from multiple tables
* Sort and summarize your data just the way you want it
* Create and edit your own tables
* Protect the integrity of your data
* Create more efficient, high-performance queries
* Work with unions, subqueries, self joins, cross joins, inner joins, and outer joins
* Use the Oracle Data Dictionary
